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With the introduction of AI in marketing automation, businesses are seeing great leaps in productivity and marketing ROI.Using an automation tool, marketers enhance their ability to process data…
Marketing intelligence tools enhance your company’s data collection, competitive analysis, and customer segmentation capabilities. Utilizing them is a crucial step to gaining an advantage …
Ever wondered how your marketing efforts could become incredibly precise & efficient with round-the-clock availability?Introducing conversational AI marketing, the transformative approach …
The digital transformation of health insurance marketing brings exciting possibilities like virtual consultations and user-friendly apps.And while these developments offer exceptional marketing …
AI is seemingly everywhere now, so it’s no surprise that it’s now a fundamental part of most marketing stacks.AI marketing enables marketing teams to quickly make data-driven …
Marketing in insurance poses a unique set of challenges because of the complex value proposition and intangible benefits of insurance products.But that’s not all.As an insurance provider, …
Calls aren’t just about building relationships with customers.They’re a rich source of valuable insight into customer needs, agent productivity, and growth opportunities.With call …
You don’t have to look far to see gloom and doom economic forecasting related to war, inflation, and high interest rates. But being the optimists we are at iovox, we the see the glass half …
It’s an honor for us to share a customer success story of how one of France’s leading auto marketers is using iovox call tracking solutions to demonstrate the value of their platform …
Want to learn about some different conversational AI use cases?Conversational AI is fast turning into the most popular technology in the field of Artificial Intelligence. Each day, more and more …
With a business model that relies on phone calls to generate new sales, discover how Habitissimo unlocked the value of their phone data by using the flexible API from iovox.Q: Hi Job, thanks for …
Chatbot vs conversational AI: What’s the difference?While they may seem like the same thing, there are significant differences between the two technologies. This includes differences in …
The “call to action” (CTA) buttonCountless blogs have been written about how to best optimize conversions of CTA buttons. Whether the advice has been to use specific colors, words…
In our everyday lives, we make purchasing decisions for a variety of reasons. Maybe it’s a healthy choice at lunch because you have health-related goals you’re aiming for, and just like …
Remember Blockbuster Video? The iconic American video rental store where you could browse racks of movies and take one home? Faster and cheaper broadband, combined with entrepreneurial ingenuity, …
As consumers, we’ve all used the internet to shop, whether it’s for airline tickets, hotels, or just to check which local grocer has the best price on fresh apples. Well, what if you are…
At iovox, we like to partner with smart companies that are focused on reducing complexity and helping customers make money. TapClicks is one of those partners. This blog covers how customers win …
For insights on trends shaping the telecommunications and call tracking industry in the new year, we sat down for a virtual one-on-one with iovox co-founder and CEO, Ryan Gallagher. Did 2020 mark …
If you’re in marketing and your job is to make the phone ring with qualified leads for your sales team, you want their time spent talking to legitimate prospects, not answering spam calls. For…
Call tracking. Two simple words that have come to mean different things to different audiences. For big companies, this may be something “the marketing department” handles when evaluating …
Want to learn about virtual numbers and how they can help your business? In this article, we explain what virtual numbers are and the different ways they can increase your revenue and help your …
Do you have trouble attracting and retaining sellers in your marketplace because they don’t know how many clients you send their way? Your marketplace could be sending your sellers 90% of their …
Our team is fresh off a week in Austin, Texas having attended the Zoholics conference, the largest annual gathering of Zoho users, where iovox announced a new two-way call tracking solution for mobile…
Here at iovox, our blog is home to many great customer stories, featured for their innovation and the positive results garnered from using call tracking solutions to solve a business problem. In …
Technology is disrupting the real estate industry at an unprecedented paceThe past five years have witnessed an explosion in innovation and technology adoption by both realtors and their clients…
Let’s make this very simple.To excel in real estate marketing, it’s crucial to:Understand the desires and needs of your target market.Cultivate trust and credibility.Clearly …
Being a luxury real estate agent can be incredibly rewarding. Commissions are substantial, you rub shoulders with wealthy and influential people such as celebrities, high-profile entrepreneurs and …
From time to time, we feature customer stories on our weekly blog. This week, we’re delighted to hear from Epicosity, an ideas company and marketing agency based in Sioux Falls, S.D. The company…
We’ve just left Las Vegas for the 5th Annual Mobile Apps Unlocked (MAU) Conference hosted by Grow.co at the MGM Grand and we’re overwhelmed with new ideas, strategies and experiments to …
Missed the Agent2021 conference? Don’t worry, iovox has you covered.Agent2021 was a one-day conference held at Hard Rock Stadium in Miami, Florida that brought together industry leaders and …
These days advertisers are spoiled for choice when it comes to measuring the performance of their marketing spend. Whether it’s clicks, impressions, installs, engagement, leads, or any other …
How many times have you received an email from a company that you don’t remember having any interaction with? It’s possible you didn’t realize when you bought something you were also…
Imagine the head of marketing for a business who spends thousands of dollars each month on paid search but doesn’t track landing page clicks, leads collected, or sales generated online. In 2020 …
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