51 Real Estate Marketing Strategies: Ideas, Tools & Plans (2023 Update)

*indicates required field

real estatemarketingbrandingcontentlead generationcall trackingproductivitylead conversion

The real estate business is fiercely competitive.

Between 2020 and 2022, about 43% to 54% of new real estate agents failed within the first five years, and one of the main reasons was that they needed to market themselves more effectively.

According to the Bureau of Labor Statistics (BLS), the median income for real estate brokers in 2017 was $56,730. However, the top 10% of real estate brokers earned more than $150,000 a year.

One fundamental difference between being average and in the top 10% is that the best real estate professionals do a great job marketing themselves.

And if you start doing the same, your real estate business is bound to skyrocket.

This article highlights 51 real estate marketing strategies that top real estate agents and brokers actually use. These are real-life examples that brokers use, not just theoretical marketing ideas. We will also share the most valuable tools you need to implement these strategies.

These ideas will increase lead generation, build your brand, and get prospects to trust you, enabling you to close bigger deals.

This Article Contains

Click on one of these links to jump to a specific section:

Strategic Focus

Your strategic focus is the most crucial aspect of your real estate marketing plan. You have to nail this before you start implementing any other techniques.

  1. Target a Particular Niche

    A potential client has plenty of real estate brokers and agents to choose from.

    So how do you become their first choice?

    You do so by specializing in a particular niche within the broad residential or commercial real estate domains.

    John A. Jensen Realty Inc. is a great example, as they have carved a niche in the senior housing sector and are one of the leading agencies in that area of the real estate industry.

    John A Jenson Realty Inc

    Focusing on a niche gives you several advantages.

    • Your marketing messages are targeted towards a specific audience and are therefore far more impactful.
    • You can dedicate your limited time and resources to building your expertise in one niche.
    • That expertise helps build your credibility which is necessary to connect with a particular demographic.

    Dolinski Real Estate Group has many ideas for exploring niches to gain more clients.

    However, you should be familiar with your audience before using this strategy.

    It’s best to pick a niche in the real estate industry whose audience shares the same interests as you. For example, if you are interested in the military, you can help army veterans find their future homes.

  2. Know Your Audience

    How do you ensure you meet your clients’ expectations?

    Know as much about your target audience as possible.

    This is a crucial driver of succeeding in one particular niche, which is especially vital if you plan to enter the luxury real estate market.

    The better you understand your potential buyers, the easier it will be for you to grasp their needs and give them what they want. You need to spend substantial time developing an in-depth knowledge of your audience’s lifestyle, habits, and needs.

    This will also help you emotionally connect with your clients, build relationships, and earn their trust.

Partnerships and Team

Building a successful business isn’t a one-person job. Instead, it requires partnerships and collaborative teams.

  1. Co-list with Other Realtors

    By co-listing with other agents and brokers, you can ensure you’ll get enough real estate leads and referrals that you otherwise wouldn’t have access to.

    If you are concerned about giving away half your profits to other realtors, remember that you will get the same in return.

  2. Hire a Marketing Team Member/ Virtual Assistant

    Executing any marketing plan requires a significant time; no matter how much time you have, it never seems enough. This is especially true when balancing marketing and servicing your clients simultaneously.

    Need help?

    Hire an employee or a part-time virtual assistant.

    Hiring a virtual assistant from websites like Cut Your Payroll can save time on routine work. A virtual assistant can help you qualify prospects in your database and focus only on those genuinely interested.

    Since real estate agents frequently work out of the office, they can easily use the iovox mobile app to collaborate with their employees or VAs. The app lets you share client phone call records with your team directly. The built-in messaging functionality enables you to have real-time discussions with your team.

    Iovox Mobile App

Showcase Your Properties in Style

One of the best ways to attract more leads and drive sales?

Using high-quality, professional photographs and video content.

  1. Hire a Pro Photographer

    Photos are an essential component of real estate marketing materials.

    Over 90% of home buyers search for homes online, so you want to ensure your photographs leave a lasting impression.

    You can take the DIY route and shoot photos on your own, but there’s nothing like professional photographs to make a great first impression on your potential buyers. Impressing through your marketing materials, encourages people to call you or attend an open house.

    Sotheby’s Realty uses expert photographers who utilize advanced compositional and lighting techniques to showcase a picture-perfect house that clients will love.

    Sotheby's Realty

  2. Try Out Matterport Scans

    Want to go beyond still pictures?

    The Matterport 3D camera will be a cutting-edge addition to your real estate marketing plan.

    It combines all the photos of the interiors and exteriors of the property to create a three-dimensional representation. A potential buyer can remotely explore the property through VR headsets.

    Want an example?

    The Vanderblue Team from Connecticut allows you to ‘walk through’ every room of their historic country estate.

    Matterport even gives you access a wide range of network of photographers you can hire.

  3. Take Your Audience on a Virtual Tour

    The novel Coronavirus ushered in lockdowns and stay-at-home orders, accelerating the need to show homes remotely. This truly put virtual tours on the map.

    Take real estate agent, Steven Ho, who takes homebuyers on a virtual journey through the serene neighborhood of Erin Mills. At the end of the video, the prospective buyers get a decent understanding of the lifestyle that their future home would involve.

    Virtual tours also highlight specific amenities, such as nearby schools and hospitals, that can help home buyers decide where to put down their roots.

    They can be valuable in real estate deals where people need more time to visit every option personally.

  4. Use Stunning Drone Shots

    Camera drones, also known as Remote Piloted Aircraft or RPAs, are one of the hottest technologies in photography and videography and make an excellent addition to your marketing material arsenal.

    Drones provide dynamic aerial visuals, show nearby features and amenities to potential buyers, and cover more significant areas than a conventional camera shot. This is why 56% of realtors use drones.

    Robert Paul Properties captures sweeping landscapes of their waterfront estate resulting in a beautiful video shot with camera drones. Since buying a home is a huge emotional decision, the music captures the sentiment perfectly.

Get More Leads from Your Website

According to a 2022 National Association of Realtors Report, 41% of homebuyers looked online for properties, and 10% looked online for information about the home-buying process.

These numbers highlight the importance of the Internet and social media in the home buying and selling process.

Having a website is the foundation of building an online presence. But that’s just the beginning. This section will give you plenty of marketing ideas about how to get more leads from your website.

  1. Design a Compelling Website UI

    Outdated websites can turn off most potential buyers, so even if you already have a website, consider giving it an overhaul.

    Real estate websites have to achieve three things:

    • Impress visitors with beautiful design
    • Make it easy to find the information through intuitive and simple navigation
    • Prompt potential clients to take action and call you

    Your website design reflects your brand, so the design should be in sync with the values you want to depict to your target audience. For instance, Hilton & Hyland, a leading luxury real estate brokerage, has an incredibly sophisticated design and beautiful property pages.

    Hilton & Hyland

    Ensure that homebuyers can easily browse your real estate listings and include essential information such as price, specifications, etc. Real estate veteran Jason O’Beirne‘s listings page demonstrates this simplicity.

    Jason O'Beirne

    You don’t need to hire an expensive web designer. You can create real estate websites very quickly with Placester.

  2. Make Your Pages Conversion-Centric

    Your real estate website only has an average of 8 seconds to convince visitors to stay longer. That’s why your site’s home page should be simple and visually appealing.

    But more importantly, design your pages to entice potential clients to take action.

    Corcoran Group

    The Corcoran Group has a homepage displaying roommates moving together into their new place. This can inspire visitors to connect with a listing emotionally. From there, visitors enter their addresses and contact details in their database.

    Another conversion-centric tactic you could use?

    Call tracking.

    Buying a home is among the most important purchases we will ever make. Many prospects want to talk to someone instead of just filling out a form on a website and hoping to get a call back later—Immediacy matters.

    With call tracking solutions like iovox Insights, brokerages or individual agents can issue unique telephone numbers to different marketing channels and analyze call data. This helps you swiftly determine which marketing channels are converting better.

    For brokerages that spend a lot of money on advertising and promoting properties for agents, what better way to remind an agent of your value than something as simple as a call whisper?

    Call whispers are simply a recorded message the agent would hear before speaking with the caller that can say something as simple as “lead from ABC Brokerage.”

    They’re excellent for increasing brand awareness and helping customers understand your value.

    Watch this video for tips on how Zoopla – one of the largest property portals in the United Kingdom, uses call tracking from iovox.

  3. Grow Your Email List Through Opt-ins

    You need to convert as many website and blog visitors into leads as possible. If you rely only on your contact page, you will only get a tiny fraction of the leads you could capture.

    What you need are opt-ins.

    Opt-ins are like pop-ups that get automatically triggered when visitors fulfill certain conditions on a page, such as staying longer than 20 seconds or scrolling more than 30% of a page. These are excellent for capturing leads.

    OptinMonster helps you create forms, personalized pop-ups, and welcome messages with a call to action. For instance, you can create a pop-up that invites visitors to sign up for your newsletter.

    OptimizeMyAirBnB.com, a property listing consultancy, grew its email list by 650% solely through opt-ins!

    OptimizeMyAirBnB

  4. Add a Home Evaluation Widget to Your Site

    The #1 question most homeowners ask is “What is my house worth?”

    Allow users to evaluate their home on your website.

    Real Geek‘s Home Valuation Tool calculates the home value by studying market reports of a given location. Users then sign up using a prompt to view their value report, and their information saves as a lead.

  5. Create a FAQ Page

    You may also receive hundreds of questions about your real estate services and the technicalities of the buying/selling process.

    Lake Ontario Realty has compiled a massive list of Frequently Asked Questions for website visitors. The more informed the buyer/seller about the nature of your services, the greater the chances that they will call you.

  6. Add Live Chat to Your Website

    The 2020 pandemic accelerated the need for businesses to respond quickly to consumers, or they could go elsewhere.

    The best way to connect instantaneously?

    Stay available to website visitors through live chat.

    Live chat plugins such as ReadyChat engage with users when they are browsing through your site or looking at a particular listing.

    In your absence, ReadyChat agents talk to visitors and send you qualified leads when they get them. You can quickly follow up with prospects after that first interaction.

    ReadyChat

    Another way to connect seamlessly?

    With iovox’s WebCallBack solution, you can turn browsers into buyers!

    Forget about traditional contact forms and phone calls. Now, visitors can initiate a chat session directly from the website, providing a convenient and immediate communication channel.

    But that's just the beginning.

    With iovox, you can supercharge your website leads by up to 20%.

    How?

    Our innovative solution includes offline web forms that capture leads even when your team is unavailable. No more missed opportunities – potential clients can leave their details, and you'll never miss a lead again.

    iovox WebCallBack

  7. Keep Client Testimonials

    After a successful transaction with your client, ask for a testimonial.

    If the client had a pleasurable experience, they might be open to sharing their journey on your website to help others.

    Diane and Jen, real estate professionals from Ottawa, have a page dedicated to customer reviews.

    Diane & Jen

    Testimonials can highlight your agency's ability to understand client needs, attract leads who relate to previous customer testimonies, and improve your credibility.

  8. Add Yelp Reviews to Your Website

    Along with testimonials, ask your clients to leave a review on your Yelp Page.

    A whopping 98% of consumers read online reviews, and of those, 48% of consumers rely on Yelp to evaluate potential businesses. So, the more reviews you gather, the more trustworthy you become.

    The icing on the cake?

    You can embed Yelp reviews on your website through Spectoos, a free testimonial widget.

  9. Optimize Your Website for Mobile Devices

    Having a mobile-optimized website is the easiest way to stand out.

    Why?

    Because 59% of users browse your site through mobile devices, so, if your website isn’t mobile-friendly, you could lose many potential leads.

    Small screen size doesn’t limit The Wilhelm Team‘s website.

    Instead, it enhances its impact. Place large buttons and a home search tool on your mobile website so visitors can easily find what they need and contact you.

    Wilhelm Team

    Ensure that visitors can navigate through your website seamlessly and find the perfect listing. AraSellsLa.com has a simple interface with three options that appeal to both buyers and sellers.

    Ara Sells LA

    Quick Tip:
    Google’s mobile first-indexing algorithm requires that your mobile site be SEO-optimized. Not doing so will negatively impact even your desktop search results.

  10. Google Analytics

    Google Analytics is a free tool that helps you see the number of visitors your website gets, which pages are most popular, and the corresponding traffic sources.

    You can use this information to set content publishing targets for your real estate brokerage and focus on which channels work for you.

    For example – if you want 400 leads in a month, you need to see what content best converts your visitors into leads. With that knowledge, you can create and promote similar content on your website and social media.

    Here’s an informative article about Google Analytics, including resources and references from other helpful sources.

Content Marketing and SEO

Content marketing involves using various content marketing services like blogs, podcasts, and social media posts to engage potential customers. It's important to provide helpful and informative content that establishes credibility.

This can increase brand visibility, website traffic, and, ultimately, more sales.

In the long run, it’s one of the most cost-effective ways to get quality leads with an online presence.

  1. Maintain a Useful Blog

    A useful blog about real estate is an intelligent way to provide value for a potential client. The more helpful the content, the more you can build trust with prospective buyers/sellers.

    From real estate investment to general tips, showcase your expertise just like the BREL Team. Catchy headlines and in-depth insights separate them from other agencies.

    BREL Team

    Real estate agent Anita Clark has a complete homecare and renovation tips list. That’s a great way to build an audience of existing homeowners who have the potential to become future clients.

  2. Create Eye-Catching Infographics

    People love visuals, which is why infographics are so popular. Infographics are a superb way to display valuable information and statistics in a format that is easy to understand, view, and share on social media.

    Infographics like “Biggest Home Seller Mistakes” demonstrate the top six mistakes made by home sellers which can affect the sale of their property. Jason Fox Real Estate Marketing agency has an extensive collection of infographic templates you can embed into your blog posts.

    Jason Fox (Source: https://www.jasonfox.me/60-real-estate-infographics-you-can-use-to-ignite-your-content-marketing/)

    Want to create unique infographics tailored to your agency?

    Visme is an easy-to-use tool for creating infographics without any knowledge of graphic design.

  3. Improve Your Search Rankings (SEO)

    Before people can visit your website, ensure they find you on Google, Bing, or other search engines.

    That’s why you need to do SEO (Search Engine Optimization) to get your website and blog articles to rank higher in Google searches.

    So, how can you do this?

    Here are a few tips to consider to help improve your search rankings:

    • Conduct in-depth keyword research to learn the most relevant terms to your website.
    • Create high-quality content using these keywords across all platforms.
    • Use local keywords to target an audience in a specific geographic area, like “San Francisco apartments for sale.”

    Ahrefs or Moz are SEO tools that can help you select the right keywords to target and include in your article so it ranks higher in local searches.

    This real estate marketing strategy is essential when you have a large volume of competition in your neighborhood and need to stand out in search engines.

Craft Exciting Email Marketing Campaigns

After you have captured leads from your website forms, ads, etc., you need to nurture them through emails. That’s where real estate email marketing comes in.

  1. Draft the Perfect Subject Line

    Want to make sure your emails don’t end up in the trash folder?

    The secret to a successful email marketing campaign lies in your subject line — keep it short and hard-hitting!

    A staggering 69% of recipients report email as spam solely based on subject line. If recipients don’t recognize your name or email address, they might open your email only if the subject line offers immediate value.

    Spend time composing your subject lines. Here is a list of 100 cold email subject lines to inspire you.

  2. Use Drip Email Marketing and Marketing Automation

    Instead of sending emails manually, why not automate the real estate email marketing process?

    The drip email marketing approach helps you set an automated sequence of emails to nurture a lead and convert them to opportunities.

    For example, after your prospect enters their email address on your website form, they regularly receive updates of nearby property listings.

    Drip email tools also automatically segment your email subscribers based on their actions with your emails, such as opens and clicks. Marketing automation features can send emails with informative articles on buying, selling, or renting tips to subscribers at the top of your marketing funnel.

    When subscribers click on transaction-related articles or call-to-actions in your emails, they are further down in your marketing funnel and interested in making a transaction.

    Accordingly, your drip email campaigns can send them invitations to an open house or similar transaction-oriented emails.

    Drip marketing campaigns are highly effective. They receive up to 3x the clicks compared to regular campaigns. They also help you scale-up your marketing efforts.

    Here’s a list of apps that can help you enhance this strategy.

  3. Create Stunning Video Emails

    Video emails can generate 81% more responses than regular ones.

    Sascha Chatman from Chatman Realty Group in Texas sends personalized emails to prospects via BombBomb, a video email service.

    He attributes eight of his real estate deals in 2019 to using video emails and video email follow-ups.

    Why?

    Video emails can help you build a solid client base. Adding a video message to your emails provides a personal, human touch that traditional emails cannot offer.

  4. Do More with Email Signatures

    Ensure your email contacts can get in touch through their preferred mode of communication.

    As Exclaimer recommends, add your company logo, full name, mobile number, and link to your social media accounts in your email signature.

    htmlsig (Source: https://www.exclaimer.com/email-signature-handbook/realtor-email-signature/)

 

Promote Yourself on Social Media

The Coronavirus pandemic accelerated the need for digitalization within real estate marketing.

And, thanks to social media platforms, real estate agents and brokers can get you plenty of leads – organically and with ads. Social media marketing is also a valuable supplement to other marketing efforts, such as content marketing.

  1. Reach New Leads with TikTok

    Pre-pandemic, TikTok was seen as a social media platform to show off choreographed dances and lots of lip-syncing. As of 2023, the app has over 1.7 billion active users and an average engagement rate of 4.25%.

    So, how can TikTok help you reach new customers?

    TikTok focuses more on reaching new viewers and less on people you already know. Its user experience revolves around the ‘For You’ page, where the app compiles videos you’re likely to enjoy based on past activity.

    This structure means you’ll likely reach new audiences and build a bigger client base.

    A New York real estate agent, Madison Sutton, uses TikTok to showcase her listings. She posts apartment tours that give users a first-hand experience of what to expect from the listing.

    Madison Sutton

    If you’re new to TikTok, use this guide by Neal Shaffer to get started!

  2. Invest in Facebook Ads

    Looking to reach new customers while growing your business?

    Facebook ads allow you to target your audience based on different parameters such as age, gender, region, interests, and more.

    For this particular use case, iProperty.com.my, a major property listing website in Malaysia, tried Facebook dynamic ads for wide-ranging audiences to see whether machine learning could help the business reach potential clients cost-efficiently.

    The results?

    iProperty.com.my received higher-quality leads and found Facebook Ads cost-efficient (35% decrease in the cost per website session) and scalable.

    Goodlife Realty (Source: https://www.iproperty.com.my/)

  3. Get a Larger Audience with Instagram

    Instagram is an excellent marketing channel for engaging with millennials. Younger millennials and Gen Z might not be buyers, but they will look for places to rent, so don’t ignore this platform.

    The icing on the cake: Instagram has the highest organic engagement rate, at 1.16%, compared to Facebook, at 0.27%, and Twitter, at 0.07%.

    Realtor Nikol Klein has built a massive following on Instagram with 22,400 followers. Note how she leverages each Instagram feature, like reels, static posts, and carousels of her property listings.

    Lance Tuazon

    While creating a post, try to be as informative about your listings as possible.

    In addition to organic traction, you can also do pay-per-click advertising on Instagram.

  4. Create a Listings Catalog with Pinterest

    Pinterest might not be the first social media platform that comes to mind when you consider real estate social media marketing. But it can get you the needed attention.

    Pinterest has over 1.5 million active businesses. This means reaching target demographics isn’t as complicated as with Facebook, which has over 50 million businesses.

    The Boutique Real Estate Group has organized Pinterest boards where its audience can browse properties like a magazine catalog.

    The Boutique Real Estate Group

  5. Reach Out to Clients on Quora

    Real estate buyers and sellers always have several questions during their research phase.

    So, how can a presence on Quora benefit real estate agents?

    Here are a few ways to establish yourself as a trustworthy expert in real estate using this marketing channel:

    • Consistently answer real-estate-related questions.
    • Share valuable insights with potential buyers and sellers, like the home buying process.
    • Always use a professional and friendly tone.

    By presenting yourself as engaged, knowledgeable, and approachable, the likelihood of a potential buyer or seller hiring you as their realtor increases.

    Quora

  6. Capture the Interest of the Younger Generation on Snapchat

    If your target market includes Millennials and Gen Z users, you can find them on Snapchat.

    The platform offers real estate agents and brokers the perfect opportunity to increase engagement and accelerate brand awareness.

    How?

    Use Snapchat’s Geofilters to brand yourself as an expert in a particular area. These filters are location specific, and you can access unique filters associated with the area depending on your location.

    Young real estate agent Bucky Beeman uses Geofilters to showcase the coolest spots in his neighborhood.

    Bucky Beeman (Source: https://www.inman.com/2017/07/17/19-real-estate-snapchatters-you-cant-help-but-watch/)

  7. Make Connections on Reddit

    One more lead source you can include in your marketing plan is Reddit.

    Being a forum for everyone about everything from knitting to heavy machinery, you’ll find your audience. Check the subreddit that corresponds to your field, be it real estate or home ownership.

    Provide as much value as you can in your conversations when connecting with people online. Answer questions thoughtfully and thoroughly, and let your personality shine through.

    Networking on platforms like these can pay off at the most unexpected moment.

    real estate connections on Reddit

Building Your Brand

Building your brand allows you to foster meaningful relationships with your audience, potentially turning them into loyal customers.

  1. Design an Awesome Logo

    Hire a professional designer to create a suitable logo for your brand.

    Your logos should indicate your niche, so aligning it with your target audience is essential. Take, for example Williams & Williams Estates Group.

    Williams & Williams Logo (Source: https://theclose.com/best-real-estate-logos/)

    What better way to indicate that you are a luxury real estate company than using John Lautner’s iconic Goldstein residence as your logo? Audiences can relate this to the LA area's rich history of luxury and elegance.

    Keep in mind:
    Logos don’t have to be fancy to make a statement. Century 21’s simple logo symbolizes a global real estate company representin almost everyone from all walks of life.

    Century 21 Logo

  2. Engage Your Audience with Emotional Storytelling Methods

    While designing your marketing collateral and messages, think about selling a lifestyle, not just a listing.

    Don’t just write down every feature of the house. Connect relevant components with the specific needs of their clients. Talk about opportunities new homeowners can experience in the neighborhood.

    Storytelling builds an emotional connection with your audience. The more relatable the story, the more trust you create.

    Check out this handy real estate marketing guide for storytelling.

  3. Become a Credible Source for News

    Realtor Andrey Bustamante leverages his wealth of experience by appearing as a real estate expert for many local news channels. Acquiring press coverage can get you massive exposure in your community and nationwide.

    You don’t need connections to be an industry expert. HARO allows you to be a source for journalists, radio and TV networks.

  4. Join a Charitable Organization

    Another unique way to distinguish your brand is through public service.

    Giveback Homes is an organization of global real estate agents that dedicate themselves to charity. When you associate with such organizations, your clients will have something purposeful to remember you by.

Optimize Your Listings

The best way to ensure potential clients can easily search or locate your business and properties is to optimize your real estate listings.

  1. Optimize Your Google Business Page

    By optimizing your Google Business profile, you increase the chances of ranking higher in local results.

    The cherry on top is that you can reach a much broader audience in less time while focusing on your customers.

    Real estate website provider, AgentFire has a step-by-step Google Business Page guide to help you improve your local rankings.

  2. Fine Tune Your Zillow Listings

    With an average of 60 million monthly visits, Zillow is the most visited Real Estate website. So, it’s no wonder their listings are the most popular among real estate agents.

    However, with almost 135 million homes listed currently on the website, it’s essential to fine-tune your listings to stand out against the competition.

    Use this checklist by Zillow which can help you get 10,000+ views of your real estate listing on their site.

Offline Real Estate Marketing Ideas

Yes, offline still works! So, don’t rely solely on online marketing.

  1. Organize Local neighborhood Tours

    Sometimes, it’s best to engage with your audience personally; a fantastic way to do that is through neighborhood tours.

    Experienced agent Jeff Goodman organizes walking tours around Manhattan, revealing the rich history behind his neighborhood.

    There is no better way to show off your expertise and connect with prospects than being in the field. The next time you organize an open house, potential buyers who have joined your tours will be far more inclined to attend.

  2. Send Personalized Postcards for the Season

    Direct mail is growing faster post-pandemic.

    Unlike digital marketing strategies, direct mail is more tangible. Prospects notice a postcard more frequently around the house and are more likely to take action.

    As a result, the average response rate is between 2.7% to 4.4%, which is far higher when compared to email’s 0.6% response rate.

    Sending direct mail is also a cost-effective real estate marketing idea. It could cost as low as 45 cents per card. Real estate marketing agency Corefact publishes personalized postcards for every holiday.

    CoreFact (Source: https://www.corefact.com/print/catalog/466-seasonal/products)

    Pro-tip:
    Including a QR code on postcards acts as a call to action. So, your clients can conveniently access your website from the postcard, meaning more traffic to your site.

  3. Distribute Door Hangers

    This is one of the most underutilized real estate marketing methods.

    Door hangers act as business cards and are guaranteed to be seen by prospects, as they must remove them while getting into their homes.

    Kyle Handy, a Team Leader from eXp Realty, knows that door hangers are a cost-effective way to achieve a comprehensive real estate marketing campaign. He offers some handy tips on how to create unique door hangers.

    All Things Real Estate offer real estate agents business card door hangers that increase brand awareness and generate new leads.

    Distributing thousands of hangers in a week is practically impossible. However, California marketing company, Direct to Door Marketing offers to distribute them in any given neighborhood.

  4. Hand Out Promotional Items

    Thinking of a way to keep your agency's name top of mind for prospective and existing clients?

    Offer promotional items to your prospects during a meeting or an open house because, let’s face it, everybody loves free stuff!

    Pens, stress balls, and doormats with your logo and name improve brand recall. You can also give your clients promotional items as a thank-you gift.

    For example, after a successful transaction, you can gift essential items to the new homeowner, such as calendars, coffee mugs, and keychains.

    Lori Ballen has a list of great gifts that you can give your prospects.

    Windermere Real Estate

  5. Strategically Place Your Billboard Advertisements

    Billboards and outdoor advertisements are only as effective as their placement.

    For example, real estate professionals might assume that the best billboard location is in the heart of the city. This location might look attractive but may not deliver results for all audiences.

    Many city residents would already have a home and might not be interested in doing business. You could place your advertisements near airports, train stations, or highway to inform newcomers to the city about residential options in the market.

    The best location depends on your target audience. Figure out the locations they frequent and buy ad space there.

Build a Stronger Relationship with Your Clients

Real estate sales are all about relationships. Here are a few ways to build stronger ones.

  1. Utilize a CRM Software to Keep Track of Clients

    At a given time, you will be working with multiple leads.

    Keeping track of listings, leads, interactions, and prices can be complicated without the right software.

    The most effective way to keep track of clients?

    A robust solution like iovox Insights, powered by conversational AI.

    iovox offers a powerful keyword spotter feature that lets you determine which keywords and phrases are central to your business.

    Artificial Intelligence and speech recognition technology automatically recognize and track keywords and phrases from a transcript.

    For example, residential realtors could tag common keywords like “buyer,” “seller,” “mortgage,” etc.

    This can get you a sneak peek into keywords that:

    • Influence customer decisions and sales
    • Boost customer satisfaction (CSAT)
    • Forge a loyal and resourceful relationship with customers
    • Establish mutual success

    Additionally, iovox allows you to tag each call and client with custom keywords of client requirements, helping you keep track of everything.

    You can also add notes to each call or client and refer to your records using the search feature. The iovox solution lets you see all your leads' details and measure your sales productivity with a customizable analytics dashboard.

    Iovox also integrates with Zoho CRM and many others if you need more advanced CRM features.

    iovox Insights

  2. Ask for Referrals

    Getting referrals from clients is a basic real estate marketing strategy every agent should have in their arsenal.

    Here’s why:
    42% of sellers who use real estate agents find them through referrals.

    The reason behind this is simple. People trust recommendations and success stories from friends and family far more than an ad.

  3. Write a Heartfelt Note

    Connect with your clients the old-fashioned way with a handwritten note. These provide a personal touch that stands out from the competition.

    But maybe you’re like Jennifer Sommers from Sotheby’s Realty and want to automate the process to save time.

    iovox Insights

    Audience.co is a marketing platform that offers automatic handwritten mail using intelligent software. Using it, you can potentially see an increase in response rate and a 380% return on investment.

  4. Gift Your Clients a Care Package

    Welcome gifts are a sure way to leave a lasting impression on your clients.

    Send gifts to help them settle into their new neighborhood with a care package or treat them to tickets to a local game or restaurant gift cards. They will remember you first when a friend or family member asks them to recommend a real estate agent.

  5. Maintain a Relationship After Sales with iovox

    Remain in touch with clients long after the sale; in turn, they will keep sending referrals. A simple way to do that is to give them a call now and then.

    The iovox solution allows you to take notes and store information about your clients, such as birthdays, anniversaries, and other important life events. You can also set reminders to make calls on those particular dates.

    All it takes is a few minutes a day to make a handful of calls. But this simple gesture can be your most valuable real estate marketing strategy.

Use Videos to Attract a Larger Audience

It’s no secret that videos are far more detailed than photos. Here’s how to use them in your online real estate marketing campaigns.

  1. Create Amusing Viral Videos

    Your real estate marketing plan shouldn’t always be serious. The most off-the-wall marketing tools and strategies are often the most effective.

    So why not get creative with your strategy?

    Realtor Megan Hill Mitchum became an overnight sensation by breaking the mold. Her viral parody of ‘Hello’ by Adele received 338,000+ views on YouTube!

    If you can capture someone’s attention with a funny yet insightful clip, you can reach a larger audience through social shares.

  2. Kickstart a Live Vlog Series

    Live videos on social media are attractive and gain a lot of clicks. Zac McHardy from Harcourts Pinnacle live streams his day-to-day business operations, including virtually walking you through neighborhoods and homes.

    Live Streaming your day-to-day routine inspires trust because a prospective client can understand how you work. This pushes them one step further towards converting them into your clients.

  3. Host a Free Webinar

    Another effective way to display your expertise is through webinars.

    Florida Realtors offers a wide range of webinars to its audience. These webinars range from tips on supercharging your social media platforms to masterclasses with celebrity realtors.

    Similarly, you can create a free webinar with Zoom or Webinarjam.

Final Thoughts

Getting more leads and closing bigger deals requires a disciplined marketing process.

Pick a few real estate marketing tips from this article and start rolling them out.

What other marketing strategies have worked for you?

Let us know in the comments below and happy marketing!

iovox has everything you need to help you make better business decisions today!

To connect, click the call button below, and we will contact you shortly.

You can also email us at hello@iovox.com or use the toll-free from within the United States by dialing +1 888 369 9519.

From outside the US, please get in touch by dialing one of these phone numbers:

London, UK +44 (0)20 7099 1070
Sydney, Australia +61 (0)2 8520 3530
Paris, France +33 (0)1 84 88 46 40


Contact our team today to explore our products and solutions

Please select an option:

Contact Us

Send us a message and someone from our team will contact you ASAP.
Or call us on +1 (888) 408 4128

Subject*: