The Phone Call - A Story of Innovation
‘Mr. Watson, can you hear me?’“For a moment, the only thing the audience heard was a crackling sound coming from the receiving device. Then a voice came through. ‘Yes, sir, I…
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Fostering Trust Between Buyers and Sellers at Auto Trader UK
At the heart of every customer interaction is an implied trust that the vendor providing the service will deliver as promised. This is particularly true when the stakes are high and the item being …
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There's No Such Thing as an Unimportant Call
These days advertisers are spoiled for choice when it comes to measuring the performance of their marketing spend. Whether it’s clicks, impressions, installs, engagement, leads, or any other …
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Phone Calls: the Core of Real Estate
Over the past 10 years, the internet has a profound impact on many industries, fundamentally changing how companies do business. Everything from getting a taxi to booking a flight can now be conducted…
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Can Phone Calls Make You a Better Marketer?
How many times have you received an email from a company that you don’t remember having any interaction with? It’s possible you didn’t realize when you bought something you were also…
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Why Call Tracking is Essential to Marketing
Imagine the head of marketing for a business who spends thousands of dollars each month on paid search but doesn’t track landing page clicks, leads collected, or sales generated online. In 2020 …
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