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AI for Lead Generation: How it Works + Useful Tools

February 14, 2024

Integrating AI into your lead-generation process can be a game-changer for boosting conversions. You can use it for everything from finding high-quality leads to streamlining workflows.The …

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Lead Attribution: What It Is + How to Get Started in 2024

February 8, 2024

Lead attribution shows marketers what works and what doesn’t for getting leads. With this information, you can optimize marketing budgets, improve content and copy, and enhance targeting for…

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How to Optimize Your Lead Response & Boost Conversions

January 23, 2024

Lead response time is a metric that measures how long your business takes to reply to a lead when they contact you.Naturally, your response times should be as low as possible.After all, …

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Lead Tracking: How It Works + How to Leverage It In 2024

December 21, 2023

Lead tracking can help you guide your prospect toward desired actions to make the most of your marketing efforts.But what is lead tracking exactly? How does it work?And more importantly, how …

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How to Use Conversation Intelligence to Close More Deals

December 20, 2023

Ever wondered how top-performing teams effortlessly decipher customer needs, identify winning patterns, and consistently close deals?That’s the magic of conversation intelligence in action…

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What Is AI-Powered Sales Enablement? (+ How to Leverage It)

November 28, 2023

Imagine your sales reps saving time with automated tasks, using advanced analytics, and optimizing every aspect of the sales playbook.That’s what AI (Artificial Intelligence) for sales …

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Conversational AI Marketing: 3 Benefits + 4 Use Cases

November 15, 2023

Ever wondered how your marketing efforts could become incredibly precise & efficient with round-the-clock availability?Introducing conversational AI marketing, the transformative approach …

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How to Use Conversational AI for Sales + 7 Benefits

October 26, 2023

Conversational AI for sales automates time-consuming tasks, streamlines prospect interactions and supports data-driven sales strategies.But what exactly is conversational AI?And how can it …

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How to Increase Health Insurance Sales: 10 Powerful Strategies

October 13, 2023

In 2023, as the health insurance marketplace welcomes over 3.6 million new customers, each of whom can choose from among an average of 88 plans offered by five insurers. This abundance of options …

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Car Insurance Marketing: 3 Trends + 9 Strategies

September 26, 2023

Car insurance marketing has gone beyond offering financial assistance solely for accidents.Modern consumers are now searching for customized solutions that match their specific driving behaviors…

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Health Insurance Marketing: Ideas + Latest Trends

September 8, 2023

The digital transformation of health insurance marketing brings exciting possibilities like virtual consultations and user-friendly apps.And while these developments offer exceptional marketing …

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GA4 and iovox Data: A Seamless Integration with Proven Results

September 1, 2023

If you belong to the community marketers and analytics leaders, chances are you’ve been closely following Google’s transition from Universal Analytics to the more advanced Google …

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8 Smart Strategies to Boost Life Insurance Sales

August 22, 2023

Insurance agents have tons of avenues to increase life insurance sales.There’s up-selling and cross-selling, referral programs, paid ad campaigns...the list goes on.These sales …

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How to Increase Insurance Sales: Challenges + Solutions

August 8, 2023

Salespeople in the insurance industry face challenges like fierce pricing competition and a lack of trust in the industry (to name a few).But there's a way to solve this.For one, insurance …

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11 Life Insurance Marketing Strategies to Boost Sales

July 25, 2023

When marketing life insurance, it’s crucial to convey everything that beneficiaries stand to gain from it.Additionally, you must motivate potential customers to:Assess their financial …


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