Call Tracking · Module 04

The call data that moves the revenue conversation.

Dashboards for marketing, attribution reports for finance, conversion metrics for sales, and a full, raw data export for the business intelligence team that wants its own version of all of it.

Conversion dashboard · Q1
LIVE
Qualified leads
14,238
+18.4%
Call conversion
31.8%
+4.1%
Avg. call duration
4m 12s
+0.4m
Google Ads: brand
4,892
Google Ads: non-brand
4,104
Organic search
3,088
Meta Ads
2,054
Direct / other
1,012
Overview

What is call analytics?

Call analytics turns call data into reports on what drives revenue. iovox reports attribution by source, campaign, keyword and landing page, and traces what happened after each call: booked, sold, refunded or escalated.

Real-time
Dashboards
No overnight batch. Numbers move as the calls do.
Full-funnel
Attribution
Every stage traced: click → call → booking → revenue.
Raw
Data export
Every call event available via CSV or API
What's inside

Dashboards, reports, exports: in that order.

▲
Marketing dashboards

Source, campaign, keyword, and landing-page call attribution, in the same view your team already uses for campaign performance.

  • Source, campaign, and keyword call volume breakdowns
  • Saved views per campaign, team, or region
  • Share links with clients and agencies
◎
Conversion reports

What happened after the call, whether booked, sold, refunded, or escalated, traced back to the call event.

  • Funnel conversion across sources and campaigns
  • Time-to-close, deal value, repeat-caller metrics
  • Exportable reports with redaction controls
◒
Raw data export and integrations

Don't like our dashboards? Use your own. Every call event, every attribute, every transcript, pushed where your team already works.

  • Route via API or webhooks into BigQuery, Snowflake, Redshift, or S3
  • Batch export via CSV for any downstream tool
  • Consistent field structure, built to plug into your existing platforms
⇆
Hierarchical views

Every level of your organisation sees the data that's relevant to them. Corporate gets the global picture, regional managers see their patch, and local teams see their location.

  • Global roll-up dashboards for the corporate office
  • Regional views scoped to each manager's territory
  • Location-level reporting for every individual site
Customer story

The metrics that justify the spend.

"Now what we can do is actually have a transparent conversation on those metrics and say, this is what your project profile is delivering; it helps us actually justify the ROI metrics and the cost of the product."

Scott Holmes · Innovation & Strategy Manager · REA Group
Real-time
ROI reporting
Per-project
Attribution data
APAC
Leading marketplace
Analytics on laptop
REA Group
FAQ

Frequently asked questions

What can I see in iovox call analytics?

Call attribution by source, campaign, keyword and landing page, plus what happened after each call: booked, sold, refunded or escalated. Dashboards update in real time.

Can I send call data to my data warehouse?

Yes. Every call event, attribute and transcript can go by API or webhooks into third party tools.

Can regional teams see only their own data?

Yes. Head office sees global roll-ups, regional managers see their territory and local teams see their own location.

Can I share call reports with clients and agencies?

Yes. Saved views can be shared by link with clients and agencies.

The conversion metrics that change the revenue conversation.

Your business has hundreds of important customer conversations every day. iovox analytics gives you a unified view of all of them.