We help Immobiliare.it, Italy’s #1 property portal, increase value awareness with iovox call tracking
Help agents improve performance and see clear value of Immobiliare.it platform
Immobiliare.it is the leading property portal in Italy with more than 1.2M listings published on their portals, both by agencies and private users.
The primary objective was to help real estate agents using the Immobiliare.it platform improve in their daily work and connect with more leads faster, but also to be able to show clearly the value Immobiliare.it generates daily for these agents in the form of new leads, opportunities and sales. Email was the primary form of lead flow, however that was only part of the value Immobiliare.it provided to professionals since users can contact agents not only by sending emails, but also by calling.
Immobiliare.it was creating value for its customers by generating calls but not getting any of the credit since they didn’t have a way to prove that the calls agents were receiving were coming directly from their efforts.
Using the iovox API to integrate Call Tracking into its normal workflow, Immobiliare.it was able to implement local iovox Numbers and Call Whispers into their platform. Call Whispers allow for a short, pre-recorded message to be played to the called party prior to answering. In this case, each time an iovox Number on the Immobiliare.it portal is called, an Immobiliare.it brand reminder is played to the agent answering the call, reminding them of the value of the Immobiliare.it platform. Paired with robust analytics, Immobiliare.it now have data they can share with customers that demonstrate the value of their platform.
“We have worked hard to build a great reputation and we expect a high level of service and support from our partners, which iovox has delivered.”Alessio Cantoro, Chief Marketing Officer
Goals achieved. Customers can see quantitative value of Immobiliare.it portals
Once the system was operational and running at a level of scale, Immobiliare.it had all the data they needed to improve customer awareness of the value their portals bring every day. With branded call reminders through the whispers and all call statistics available for the agents, the quality of the interactions between Immobiliare.it and its customers has improved. The Call Tracking and Analytics solutions from iovox enabled Immobiliare.it to achieve both goals: improved service to customers and more awareness of the value of the platform.